Soo Hua is AICI Certified Image Consultant and Personal Stylist graduate from London. She is currently serving as VP Education of the AICI Malaysia Chapter.

Jabatan Pembangunan Kemahiran (JPK) Malaysia
Diploma Kemahiran Malaysia March-2020


Human Resource Development Fund (HRDF)
Certified Trainer January-2019


Association of Image Consultant International

Certified Image Consultant June-2018

ByFerial Image Consultant Training (M) certified

Professional Image Consultant May-2016

Istituto Marangoni (London) graduate

Fashion Image and Styling Jan-2016

Diva Production (M) certified

Professional Makeup Artist Sep-2015


Soo Hua developed the fashion image of a person based on their lifestyle, profession, and individual charisma. Besides appearance, she covers body language and social etiquettes that are important components of building a powerful personal image of an individual. 


She is highly knowledgeable when on the technical components of styling. She would emphasize on the importance of dressing according to one's body proportion to create and recreate the most desired silhouette and images. She would also highlight on the significants of dressing one's best colour palette to bring out the aura of a person

She demands the use of clothes to do wonders on a person and always let clothes follow the body.

On a corporate level, she had worked with information technology companies, insurance as well as health products corporations, namely IBM Malaysia, Manulife Insurance, Shaklee Malaysia and Malaysia Agriculture Research Development Institute (MARDI). While her personal clients range from the student as young as 15 years old to business owner and senior management personnel in a multinational company.

With her practical experience in the corporate world, her fashion image training, and her natural sense of style, Soo Hua is passionate about helping both ladies and gentlemen to become stylish individuals and confident corporate citizens.



Making an effort to look good is the key.

Simply put, if you are too lazy to iron your blouse, don't bother to whine that you wish you looked THAT charming or pretty.


A great amount of thought and work is required to look like a million dollars. It may sound cliche, but really, "there are no ugly women, only lazy ones" - as stated by the late beautiful and powerful Helena Rubinstein.

Look for inspiration from all round you; people that you meet, that you see online and in magazines. The more thought you put into your look, the more quickly you will find your stylish self!

Styling can be technical. There are fashion rules. There is no right or wrong in dressing, but it's a good idea to listen to what THEY have to say before YOU DO IT YOUR WAY. Styling is like everthing else in the world, the more you practice, the better you will become.

Having said that, style is not about designer brands. Dressing in designer brands show your status but not your sense of style. Wearing a totally branded look can be boring, on the other hand when you start mixing and matching, it gets your brain to think! And then, the fun begins. Then, we SEE you, not the brand.

Style -- is not about being in line with fashion trends, but it is your attitude, it is you! Hence first, you need to find out who you are (within), then the clothes that you put on will tell the world who you are, without you having spoken a word.

"A good day at work starts with a great outfit that fits perfectly into your work agenda of the day"

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