About Us

Ong Soo Hua

Etiquette Coach & Image Consultant

Our founder, Ong Soo Hua, established OSH Image Academy Sdn Bhd—originally known as STYLE BY OSH with enterprise status—in 2017. We began by offering one-on-one consultations for individuals seeking to elevate their personal image to align with professional and lifestyle goals.

As we grew, our services expanded to include corporate training and public workshops.

Today, OSH Image Academy continues to empower individuals with the confidence to thrive in any setting through polished appearance, etiquette, and social skills. From personalised consultations to impactful workshops and corporate programmes, our reputation is built on practical strategies, exceptional quality, and the expertise of our experienced trainer.

Our Founder and Trainer

Ong Soo Hua, AICI CIC, DKM JPK, is a personal stylist, certified etiquette coach, and certified image consultant with the Association of Image Consultants International (AICI). She honed her expertise in fashion image and styling at the Instituto Marangoni in London and became an etiquette coach through The English Manner and Beaumont Etiquette Train the Trainer program.

Soo Hua earned her image consulting certifications from the Academy of Image Mastery in Singapore, The StyleCore Academy in the USA, and the ByFerial Image and Colour Institute in Malaysia. She holds a Malaysian Skills Diploma (DKM) in Image Consultancy, recognized by the Malaysia Department of Skills Development (JPK), and is an accredited trainer with HRD Corporation, Malaysia. She is also a certified practitioner of Neuro-Linguistic Programming by the American Board of NLP, a trained makeup artist, and holds a bachelor's degree in communication.

She is the author of three books: STYLE BASICS For Every Woman, STYLE BASICS Colour Palettes, and STYLE BASICS Guidebook.

Protocol Bureau, The Netherlands
International Protocol Training, June-2025

The English Manner, UK and Beaumont Etiquette, USA
Graduate of Train the Trainer Grade Two, with Merit February-2025

Human Resource Development Corporation (HRDC)

Accredited Trainer January-2025

The English Manner, UK and Beaumont Etiquette, USA
Graduate of Train the Trainer Grade One with distinction August-2024

The Style Core, USA

Fit and Fabrics, The Art of Personal Style and Colour Masterclass January-2024

Vision Alliance, Malaysia [The American Board of Neuro-Linguistic Programming]

Certified Practitioner of Neuro-Linguistic Programming October-2023

Academy of Image Mastery (AIM) Singapore
Image Essentials June-2022

Jabatan Pembangunan Kemahiran (JPK) Malaysia
Diploma Kemahiran Malaysia March-2020

Association of Image Consultants International

Certified Image Consultant June-2018

ByFerial Image Consultant Training (M) certified